A few days ago
Saatchi & Saatchi released the details of the first challenge for their grad scheme. It was as follows...
Brief 1.
This brief will test your originality, creativity and ability to connect to a mass audience.
Create ONE new Twitter page. The objective is to get the highest Twitter rating and social influence as possible before the deadline.
The 250 people with the highest combined scores from briefs no.1 and no.2 will go through to round 3. But don’t worry about brief no.2 just yet. We’ll let you know about that soon.
You will score points for the following.
- Followers
- Updates (tweets)
- Retweets (of your tweet by other people only)
- @mentions (of you by other people only)
Your page can be about whatever you want. The more interesting, original, witty and creative the more chance you have of it taking off. But think carefully, we will only accept your first entry.
Don’t just start your page and get all your mates to follow you. This probably won’t be enough. How can you create a buzz and get as high a rating as possible? Be creative. Use your initiative. Impress the socks off us and scare off the other contestants in the process.
But remember this is a job application, so please use your loaf and have some common sense. Do not trick or mislead people in any way, make promises you cannot keep, do anything illegal, that could be considered offensive, or of questionable morality.
There was a bit more but that was the general idea.
It took me a few days to decide what to do, but in the end opted for an account called 'ZombieApocatips'. Pretty much does what it says on the tin; gives tips to survive the zombie apocalypse.
Its been 24 hours since I went live and I'm pretty happy with it all so far. Stats are as follows:
Tweets: 8
Following: 147
Followers: 46
Mentions and Retweets: I'm not gonna count but quite a few mentions and several retweets.
Sort of panic followed at first, but will cut back on people in a few days. I think that by the end of the weekend I should be hitting 500 followers. Hoping things will snowball.
Got a plan of what I'm going to tweet over the next few days but tomorrows project is to get people interacting on #zombieapocalypse. Will do a daily update to keep you informed. For now, its bed time. I've got a dissertation meeting tomorrow. Gonna stick a book under my pillow and hopefully by tomorrow I'll be fully informed of the goings on at Will's coffee house in the restoration period. Night x